Description

A deck of cards to help you explore Goofle Analytics. The deck is made up of 60 cards divided into 4 colour suits:

• Yellow cards allow you think about your business goals – why are you running that site or digital activity?
• Green cards help you explore the most important metrics inside GA – they are the numbers that matter. Think about how they help you see progress towards your business goals.
• Red cards are GA dimensions. These include campaigns, keywords, content pages, traffic sources and many more and help you think about what’s working and what’s not.
• Blue cards are actions and they tell you directly where to look in GA and what sort of things you might do to improve the numbers.

• Cards are the perfect way to think about these ideas; you can sort and select, discuss and argue with others about what needs to change and where to focus your attention.

  The cards come in a nice box with instructions and ideas for workshops.